I used to just pick the cheapest company until I got burned by one that barely treated anything. The next time, I called around and asked real questions—like what chemicals they use, whether they guarantee results, and how fast I could reschedule if needed. That last part matters a lot. One company impressed me because when I tested their support with a mock “schedule change,” they handled it instantly over the phone. That’s when I knew they were legit. Price matters, but reliability and communication matter more when pests are involved.